Lipstick is a product that makes lips look more impressive and beautiful. It is a beauty product that some people use daily. When you visit a store, you will see that there are many brands producing lipstick. Some colors are the same across different brands. So, how can a business stand out and pursue brand growth? This can be done by having good-quality lipstick. But, to attract shoppers to your product, you need to focus on creating alluring lipstick boxes.
Interesting facts about lipstick boxes
Lipstick is put inside a container, and it is with the help of this, one can apply the product. The container needs to remain secure if it is to not break and harm the product. Packaging can help here when it is vital.
Apart from keeping the product safe, the boxes can help a brand grow. This is when they are correctly designed, keeping the consumer base in mind.
The following are some reasons why lipstick box packaging is mandatory for brand growth:
Let’s the product be seen by those customers who matter
The consumers who matter are those who will think about making a purchase and who need the product. Only when these people are drawn towards it and notice it will they think about buying it. In this way, sales will increase, and the brand can grow.
To be able to achieve this aim, you need to research who your consumer base is. Find out their age, gender, geographical location, shopping habits, etc. If you know these points, you can make packaging that they will be drawn towards.
The female primarily uses lipstick. Girls, teenagers, adults, retirees may use the product. According to who your customer base is, you will design the boxes in a way that they will be attracted to them.
For example, if the lipstick is for adult ladies, the packaging will look decent. It can follow the minimalist trend. This one keeps the design simple and lets people know what the product is.
If you have made some particular lipstick for girls, the packaging will be bright and colorful. It can have images of cartoon characters on it.
Choose strong boxes to show your brand cares about quality
Lipstick boxes need to be made of a sturdy material if you want them to give a good impression of your business. Packages that are breaking will show your brand as one that does not produce good-quality stuff.
You should choose packaging material that is safe for the lipstick and which will be able to create strong boxes. Some materials that can be considered include cardboard, corrugated cardboard, Kraft. They are all strong and do not have chemicals that can spoil the product.
When these boxes are made with environmentally friendly material like those listed, they will show the business as one that cares about the environment. It will be seen as a responsible one that aims to limit its carbon footprint.
Let the product be known
Lipstick packaging that is better and can be used to help the brand is the informative one. Only when shoppers know what the product is will they think about whether they want it.
You need to know what points to include on the boxes and only add these. Adding too many details makes the boxes confusing. Research on what consumers need to know about lipstick before they will think about making a purchase.
You will have to tell what the shade is, the product’s ingredients, when to use by, how to store it, warnings, etc.
Promote the lipstick
You should encourage consumers to want to buy your product instead of one of the competitions. When you do this, they will be more likely to purchase the product. But you have to be honest here.
The product may have ingredients that are good for lips. It may be able to allow the lips to remain soft and supple when put. The product may be a long-lasting one. Include the points prominently on the box.
If you have any deals, state them. The “Buy 1 Get 1 Free” is a popular one that makes consumers want to try out the product as they think they benefit from buying it.
Have a brand logo
Lipstick box packaging is needed for brand growth as it will have a brand logo printed on it. The logo is what helps consumers recognize which products are from your brand. This is when the logo is a memorable one that can be easily noticed.
The logo has to be designed carefully. It must be one that can be remembered. Choose a good font and color for it. You can use your brand colors if you have any. These colors can even be used on your packaging as they will help people recognize the products from your company.
Packaging will also include details about the business. This is its physical address, contact number, email address, social media links, and website. With these details, it will be easy for customers to contact you. When they visit your website, they can know more about the business. If you have an e-commerce site, sales can increase here and help with brand growth.