A travel website should inspire trust and exploration. If you’re building a website for your travel company, you’ll need a strong logo to help you establish your brand. Creating the ideal travel website logo can be a difficult task due to the numerous factors to consider.
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Why Do You Need a Logo for Your Travel Website
Your travel company, like any other brand, must stand out from the crowd and be memorable to your target audience. Your logo is usually one of the first things that people notice about your company. You need to design a travel logo that can effectively communicate your purpose and niche. Furthermore, a logo can demonstrate how professional your company is with a design that appears smart and trustworthy.
When someone visits your website, they will be looking for the same level of consistency that they would expect to see during their trip. A strong logo will serve as inspiration for the rest of your brand’s aesthetic.
How to Create a Travel Website Logo
Now that you understand why a logo is important, you should start thinking about your options. Here are a few of the most important design elements to consider while you are going to create a logo.
Your logo will stand out if you use the right colors. It should convey brand characteristics to your target audience in an intuitive manner. Colors, for example, can appear cheerful, daring, relaxing, adventurous, calm, serene, confident, or active.
Colors should not only allude to what your brand does, but they should also help your company stand out from the crowd. Finally, you should select colors that are appealing to your audience while maintaining their symbolism.
Colors and their variations (light/bright/dark) will have various meanings. Here are a few examples of colour meanings for travel company logos:
- Bright green can represent high energy, positivity, and cost-cutting.
- Nature, relaxation, and rejuvenation can all be represented by dark or muted green.
- Bright red is associated with hot deals, exploration, daring, and passion.
- Yellow can convey joy, sunshine, optimism, and worth.
- Orange conjures up images of adventure, warmth, comfort, and vibrancy.
- Blue is frequently associated with serenity, dependability, and a slower pace.
- Lighter blues could represent the ocean, the sky, or relaxation.
- Purple is a colour that is frequently used to represent nightlife, luxury, or creativity.
- Gold can be used to demonstrate extravagance, opulence, and serenity.
- Black can convey power, mystery, and edginess.
Also Read: How to Design BLog Logo
Consider Using Fitting Imagery
Many travel logos make use of an icon image of some kind. This small illustration should be very easy to see and recognize. The pictorial representation you choose may be overly literal:
Mountains Airplane Beach Travel Bags
Boats, Earth, Map, Trees, River, or ocean?
Or more obscure images, such as
Owl (wisdom)
Birds (freedom)
Lines or shapes that represent motion
Stars (navigation)
Choose a Correct Fonts
Choosing the right lettering for your logotype is an important part of the design process. A good font makes your logo easy to read and recognize. Different fonts will produce different effects on the overall appearance of the design.
While a handwritten font may give the impression that your company is handcrafted or family-owned, it can also be difficult to read. Although a sans serif font is more modern and easy to read, it may get lost in your logo design or make your company appear generic. Although slab serif fonts and decorative typefaces can help you stand out, they can quickly become gaudy.
Because your fonts should be consistent with your logotype, the typeface you choose will have an impact on every aspect of your site’s design. Finding the perfect font takes far more thought and time than most non-designers realize.
Make it Scalable and Understandable
You want a logo that will look just as good on a large billboard as it will on a business card. The design will play a role in this. When your logo is shrunk down, it must be clear and easy to read. Furthermore, even when displayed at a very large size, it still looks good.
When printed small, for example, using the wrong font may make it difficult to read your logotype. On the other hand, errors in your illustration may be undetectable at a smaller size but become obvious when printed large.
Time to Make Your Travel Logo
The sooner you have a logo on your website, the more likely it is that your visitors will trust you and want to read what you have to say. So, now that you know how to design a logo, it’s time to get started! If you follow the advice above, you’ll have the perfect travel logo in no time.
