Blogs are an online vehicle for expressing information. For some, blogging is similar to keeping a diary. For many, blogging is a promotional tool. Authors and directors may blog to build their brand and develop a fan base. Plumbers may blog to promote client engagement and attract new clients to their website by offering plumbing tips and hacks.
No matter why you’re blogging, generating blog traffic can raise your profile. For bloggers building their brand or promoting products or services, increasing blog traffic can increase profits. Bloggers can use search engine optimization (SEO) tools to increase their blog traffic, including an on page optimization tool.
What does an on page optimization tool do?
Bloggers can use an on page optimization tool for content optimization. The tool uses Google Analytics to help bloggers produce high-quality content. The tool uses keyword research and suggests target keywords and how often those keywords should appear to optimize your blog’s page authority (PA) score.
The optimization tool also recommends appropriate features for your page to ensure an optimal search engine results page (SERP) placement. Use the tool insights to create compelling headlines, meta descriptions, HTML tags, alt text, and outbound links. Every element of your page can be optimized to boost your page score, strengthening your website’s search engine ranking.
Website optimization involves every detail on your page. Page speed affects your site’s ranking. Pages that load slowly receive lower scores. Consequently, bloggers benefit from utilizing a free tool to help them determine how many photos or videos to post to ensure visitors enjoy an optimal user experience.
Why does your SERP placement matter?
Your SERP placement refers to where your site ranks for relevant keyword searches. When a person’s looking for information online, they open a search engine and type in keywords or phrases. The web browser lists the most reputable sites featuring the keywords or phrases first. Studies reveal that seven out of every 10 people click on links listed on the first page of search results, while less than six percent click on links on the second page of results.
Having your site listed on the first page of search results raises your site’s profile and generates organic traffic. Since the traffic’s generated through relevant keywords, it’s more likely people who click through to your site will engage with your site content. When people click through to your site and leave immediately without clicking on pages or interacting with content, it increases your site’s bounce rate. High bounce rates lower your site’s ranking. Conversely, high engagement rates increase your site’s ranking.
How do search engines decide your ranking?
Search engines send out crawlers that gather data about websites. They look for positive search engine features and credit websites and pages with those features. They also identify negative search engine features and penalize sites with those features.
Positive search engine features include backlinks from reputable sites, relevant keywords, fast page loading times, easy access to internal links, and outbound links leading to reputable sites. Negative search engine features include links from spam sites, slow page loading times, and high bounce rates. While you can nullify the impact of backlinks from spam sites with Google’s disavow tool, you’ll need to prioritize on-page optimization to eliminate other negative features.
Once the crawler gathers all positive and negative data, your site receives a domain authority (DA) score. Sites with the highest DA scores are listed first on SERPs.
Can an on page optimization tool help with off page optimization?
Adding a link in your bio when you post off-site content creates a positive backlink to your site. Bloggers can use the optimization tool to craft compelling content that will appear off site. The tool helps you craft content with appropriate keywords and create relevant link text. The tool helps you choose sites with relevant content, ensuring you reach your target audience.
Bloggers can use a free optimization tool to improve page content, boost their blog’s DA score, and attract new website visitors. On page optimization involves utilizing competitive keywords, optimizing page load times, and including appropriate page features.